by Brian Melanson | Chris Taylor #Elevated
contributed by Chris Taylor Sally’s story (and how it tells us DTx distribution is broken): Sally has been looking forward to (for quite some time) her first granddaughter’s first birthday. You may be a parent or relative who has participated in this type of...
by Brian Melanson | Chris Taylor #Elevated, Forward Thinking
If you haven’t been to one of m4 innovation’s private meetings, then this report out might serve as an indicator as to what the experience is like. We had 18 senior executives from different sides of the healthcare industry join us for dinner, drinks and debate over...
by Brian Melanson | Chris Taylor #Elevated
THE GREAT UNBUNDLING MYTH: Do you remember making a “mixed tape?” You know, this was when you bought an album and then copied over only the hit songs you wanted (for your sweetheart or for you)? If I went through my old things and pulled out a cassette tape, it would...
