What comes to mind when you hear the word “authentic?” If your brain jumps to “authentic Italian food,” you might be missing the mark. Millennials and Gen Zs are desperately searching for authentic communities. They crave organizations with a well-established purpose that can provide value to the populations they serve. More importantly, millennials are willing to walk away if they can’t find the authentic relationships they seek. Would your organization pass the authenticity test, or will a Gen Z’er sniff out your overused “bedrock” industry B.S. and blast it over Instagram faster than you can say “snapchat?”

Let’s #ElevateYourHealthCareThinking.

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